Search Engine Optimisation Consultant

If you have gone to the trouble and expense of having a website built, presumably you would like people to find it when users are searching for your products or services, bringing  in enquiries and ultimately more customers. Search Engine Optimisation (SEO) is a way of building and maintaining a website so the code and content are readable by the search engine crawlers, giving the website a high ranking when the relevant search terms are requested.
    

Contrary to popular belief, SEO is not about tricking the search engines such as Google, which is a technique that will quickly get your website banned. Google themselves want the correct result to come up when users are searching for a product or service. As a professional web design agency, Web One Hundred work within the guidelines set down by Google and the other major search engines such as Yahoo, Bing and Ask to ensure that your website will have the best chance of achieving a high position. Professionally built websites, easy to navigate and with well written and relevant content are rewarded by Google with a better position.

Natural Listings

These are the listings that are in the main body of the search results, sometimes referred to as organic listings. Only the search engine themselves can decide which websites get to page one and which are consigned to page one hundred. They use algorithms that award points for around 30 different features which include the quality of the website build, readability, keyword density, relevance of keywords to page titles, back links and many others.
Google accepts no payment to influence the position of any website in the natural listings. To move your website higher up the rankings you will need an SEO expert such as Ready 2 Go Websites to optimise your site and then manage it on a monthly basis.

Google AdWords

Google AdWords, sometimes called Pay Per Click (PPC) advertising are the sponsored link boxes to the right of and sometimes at the top of the natural listings. As the name implies, every time someone clicks on your advert, the cost of the click is deducted from your account balance with Google.
Skill and experience are needed in managing a PPC campaign to avoid throwing your money away.  Ready 2 Go Websites manage PPC accounts on behalf of our clients and our services include keyword research, competitor research and writing several relevant and punchy ads within the confines of the number of characters allowed. We also ensure that your ad appears at the correct time of day and specific parts of the UK or the World, so that no clicks are wasted.

Google charge for AdWords based on an agreed price per click which will vary depending on the competitive nature of the keywords. Web agencies receive no discount from Google for setting up and managing AdWord accounts so Web One Hundred charge a fee for their management services which is based on a percentage of the AdWord spend plus a set up fee which will vary depending on the size and quality of your website and the number and competitiveness of your products or services. A brief overview of how we set up and manage your account is listed below.

 Keyword research to find out what users are actually typing in the search box looking for your products and services provided by a search engine optimisation consultant.
• Competitor research to see what key words the top performers are using and we can also find out what your competitors are paying per click for popular keywords so we can build the campaign accordingly
• Setting up your own AdWords account within our own Google Client Centre 
• Setting up a Google Analytics account so you can track the progress of your campaigns
• Setting up each campaign to be relevant to your business. If you were an optician we would set up separate campaigns for example, Opticians, Contact Lenses, Spectacles, Sunglasses, each directed to the relevant page on your website
• Designing punchy and eye catching adverts to encourage the user to click on them when they are displayed
• Daily monitoring of bids and amending these where necessary
• Monitoring daily spending limits and increasing if required after client consultation
• Monthly reporting giving details of keyword and advert popularity.

PPC can get your website on page one of Google within a few days as long as your price per click is set higher than your competitors. Think of it as an auction, the highest bidder gets the highest position. PPC is especially useful with new websites, bearing in mind the time it can take to get a good position in the natural listings. It can also help with seasonal promotions and new product launches. Having your website in both the natural listing and Adwords give you double the opportunity of potential customers visiting your website.

A search engine optimisation consultant will increase the exposure of popular terms and delete the non performing ones. This increases your Google Quality Score which will give you a higher position at a lower cost per click.

Which is best for me?

It is important to have your website optimised and submitted regularly to the search engines. SEO can take between 6 and 9 months to start appearing in a high position although once it is there, with correct management and submissions by our search engine optimisation consultant, it should stay there.

What is my next step?

Send an email to sales@r2gweb.com with details of your website or call us free of charge on 0800 849 8839 to discuss the options available, without any obligation whatsoever. A search engine optimisation consultant will give you a free evaluation of your website and advise you on which of our SEO packages will be best for you.

Call FREE now on 0800 849 8839 to get ahead of your competitors